# Reshaping the contexts of online customer engagement behavior via artificial intelligence: A conceptual framework

> Research article (Journal of Business Research, 2020) · cited 247× · AI/ML

**Wikidata**: [openalex:W3096068160](https://www.wikidata.org/wiki/openalex:W3096068160)  
**Source**: https://4ort.xyz/entity/reshaping-the-contexts-of-online-customer-engagement-behavior-via-artificial-intelligence-a-conceptual-framework