# Research on the Influence Mechanism of Fashion Brands’ Crossover Alliance on Consumers’ Online Brand Engagement: The Mediating Effect of Hedonic Perception and Novelty Perception

> Research article (Sustainability, 2023) · cited 12× · AI/ML

**Wikidata**: [openalex:W4321500139](https://www.wikidata.org/wiki/openalex:W4321500139)  
**Source**: https://4ort.xyz/entity/research-on-the-influence-mechanism-of-fashion-brands-crossover-alliance-on-consumers-online-brand-engagement-the-mediat