# Research on the Influence Mechanism of Communication Style Similarity on Purchase Intention in Live Streaming Marketing

> Research article (Waiguo jingji yu guanli, 2020) · cited 11× · AI/ML

**Wikidata**: [openalex:W3106904165](https://www.wikidata.org/wiki/openalex:W3106904165)  
**Source**: https://4ort.xyz/entity/research-on-the-influence-mechanism-of-communication-style-similarity-on-purchase-intention-in-live-streaming-marketing