# Research on the formation mechanism of brand identification in cross-border e-commerce platforms — Based on the perspective of perceived brand globalness/localness

> Research article (Heliyon, 2024) · cited 11× · AI/ML

**Wikidata**: [openalex:W4391250968](https://www.wikidata.org/wiki/openalex:W4391250968)  
**Source**: https://4ort.xyz/entity/research-on-the-formation-mechanism-of-brand-identification-in-cross-border-e-commerce-platforms-based-on-the-perspectiv