# Research and Publishing in the<i>Journal of Advertising</i>: Making Theory Relevant

> Research article (Journal of Advertising, 2016) · cited 12× · AI/ML

**Wikidata**: [openalex:W2329473552](https://www.wikidata.org/wiki/openalex:W2329473552)  
**Source**: https://4ort.xyz/entity/research-and-publishing-in-the-i-journal-of-advertising-i-making-theory-relevant