# Replacing meat, an easy feat? The role of strategic categorizing in the rise of meat substitutes

> Research article (Environmental Innovation and Societal Transitions, 2023) · cited 13× · AI/ML

**Wikidata**: [openalex:W4320037580](https://www.wikidata.org/wiki/openalex:W4320037580)  
**Source**: https://4ort.xyz/entity/replacing-meat-an-easy-feat-the-role-of-strategic-categorizing-in-the-rise-of-meat-substitutes