# Renew or cancel? Drivers of customer renewal decisions for IT-based service contracts

> Research article (Journal of Business Research, 2017) · cited 23× · AI/ML

**Wikidata**: [openalex:W2686087050](https://www.wikidata.org/wiki/openalex:W2686087050)  
**Source**: https://4ort.xyz/entity/renew-or-cancel-drivers-of-customer-renewal-decisions-for-it-based-service-contracts