# Removing silos to enable data-driven decisions: The importance of marketing and IT knowledge, cooperation, and information quality

> Research article (Journal of Business Research, 2022) · cited 36× · AI/ML

**Wikidata**: [openalex:W4310014822](https://www.wikidata.org/wiki/openalex:W4310014822)  
**Source**: https://4ort.xyz/entity/removing-silos-to-enable-data-driven-decisions-the-importance-of-marketing-and-it-knowledge-cooperation-and-information-