# Relationship marketing: an S–O–R perspective emphasising the importance of trust in retail banking

> Research article (International Journal of Bank Marketing, 2021) · cited 33× · AI/ML

**Wikidata**: [openalex:W3129943331](https://www.wikidata.org/wiki/openalex:W3129943331)  
**Source**: https://4ort.xyz/entity/relationship-marketing-an-sor-perspective-emphasising-the-importance-of-trust-in-retail-banking