# Relationship Governance Dynamics: The Roles of Partner Selection Efforts and Mutual Investments

> Research article (Journal of Marketing Research, 2018) · cited 67× · AI/ML

**Wikidata**: [openalex:W4245555561](https://www.wikidata.org/wiki/openalex:W4245555561)  
**Source**: https://4ort.xyz/entity/relationship-governance-dynamics-the-roles-of-partner-selection-efforts-and-mutual-investments