# Relationship between brand innovativeness and customer satisfaction: a moderated mediation model from Generation M perspective

> Research article (Journal of Islamic marketing, 2023) · cited 12× · AI/ML

**Wikidata**: [openalex:W4317433192](https://www.wikidata.org/wiki/openalex:W4317433192)  
**Source**: https://4ort.xyz/entity/relationship-between-brand-innovativeness-and-customer-satisfaction-a-moderated-mediation-model-from-generation-m-perspe