# Relating the role of green self‐concepts and identity on green purchasing behaviour: An empirical analysis

> Research article (Business Strategy and the Environment, 2020) · cited 170× · AI/ML

**Wikidata**: [openalex:W3041381254](https://www.wikidata.org/wiki/openalex:W3041381254)  
**Source**: https://4ort.xyz/entity/relating-the-role-of-green-selfconcepts-and-identity-on-green-purchasing-behaviour-an-empirical-analysis