# Reinventing a business model in industrial networks: Implications for customers' brand perceptions

> Research article (Industrial Marketing Management, 2019) · cited 57× · AI/ML

**Wikidata**: [openalex:W2943088204](https://www.wikidata.org/wiki/openalex:W2943088204)  
**Source**: https://4ort.xyz/entity/reinventing-a-business-model-in-industrial-networks-implications-for-customers-brand-perceptions