# Refining the conceptualization of Brand Authenticity

> Research article (Journal of Brand Management, 2017) · cited 124× · AI/ML

**Wikidata**: [openalex:W2581890154](https://www.wikidata.org/wiki/openalex:W2581890154)  
**Source**: https://4ort.xyz/entity/refining-the-conceptualization-of-brand-authenticity