# Refinement and Validation of a Multidimensional Destination Brand Equity Scale for Inbound and Outbound Chinese Travelers: A Cross-National Perspective

> Research article (Journal of Travel Research, 2019) · cited 21× · AI/ML

**Wikidata**: [openalex:W2990345295](https://www.wikidata.org/wiki/openalex:W2990345295)  
**Source**: https://4ort.xyz/entity/refinement-and-validation-of-a-multidimensional-destination-brand-equity-scale-for-inbound-and-outbound-chinese-traveler