# Referral programs, customer value, and the relevance of dyadic characteristics

> Research article (International Journal of Research in Marketing, 2015) · cited 26× · AI/ML

**Wikidata**: [openalex:W1845431626](https://www.wikidata.org/wiki/openalex:W1845431626)  
**Source**: https://4ort.xyz/entity/referral-programs-customer-value-and-the-relevance-of-dyadic-characteristics