# Reducing Reactance to Ads by Voice Assistants: The Role of Ad Customization, Ad Personalization, and Privacy Customization

> Research article (Journal of Interactive Marketing, 2024) · cited 14× · AI/ML

**Wikidata**: [openalex:W4399193344](https://www.wikidata.org/wiki/openalex:W4399193344)  
**Source**: https://4ort.xyz/entity/reducing-reactance-to-ads-by-voice-assistants-the-role-of-ad-customization-ad-personalization-and-privacy-customization