# Redmi > Chinese smartphone brand made by Xiaomi Corporation **Wikidata**: [Q15954223](https://www.wikidata.org/wiki/Q15954223) **Wikipedia**: [English](https://en.wikipedia.org/wiki/Redmi) **Source**: https://4ort.xyz/entity/redmi ## Summary Redmi is a Chinese smartphone brand owned by Xiaomi Corporation, founded in 2010. It specializes in producing affordable yet high-specification smartphones, particularly through its Redmi series, which has become one of the most popular smartphone lines globally. ## Key Facts - **Founded**: April 6, 2010 (as Xiaomi Corporation) - **Owner**: Xiaomi Corporation - **Headquarters**: Beijing, China - **Key Products**: Redmi series smartphones (e.g., Redmi Note, Redmi K series) - **Operating System**: MIUI (based on Android) - **Revenue (2023)**: $76.2 billion (Xiaomi Corporation) - **Employees (2023)**: ~16,683 (Xiaomi Corporation) - **Global Presence**: Operates in over 80 countries - **Notable Models**: Redmi Note series, Redmi K series, POCO F1 - **Market Position**: Leading smartphone vendor in emerging markets - **Subsidiaries**: Redmi, POCO, Xiaomi Auto - **Stock Exchange**: Hong Kong Stock Exchange (ticker: 1810.HK) ## FAQs ### Q: What is Redmi? A: Redmi is a smartphone brand owned by Xiaomi Corporation, specializing in affordable yet high-specification smartphones. It was founded in 2010 and has become one of the most popular smartphone lines globally. ### Q: Who owns Redmi? A: Redmi is owned by Xiaomi Corporation, a Chinese electronics company founded in 2010 by Lei Jun. ### Q: What are the most popular Redmi models? A: The most popular Redmi models include the Redmi Note series, Redmi K series, and POCO F1, known for their affordability and high specifications. ### Q: What operating system do Redmi devices use? A: Redmi devices run on MIUI, a customized version of Android, offering unique features and design. ### Q: Where is Redmi headquartered? A: Redmi is headquartered in Beijing, China, along with its parent company, Xiaomi Corporation. ### Q: What are Redmi's key subsidiaries? A: Xiaomi Corporation owns Redmi (budget smartphones), POCO (mid-range devices), and Xiaomi Auto (electric vehicles). ## Why It Matters Redmi revolutionized the smartphone industry by offering high-specification devices at lower price points than competitors, democratizing access to advanced technology. Its ecosystem strategy integrates smartphones with smart home devices, creating a seamless user experience. Redmi's influence extends beyond hardware; its MIUI operating system and app store foster a dedicated developer community. The company's rapid global expansion and strategic partnerships have solidified its role as a major player in consumer electronics, challenging established brands like Samsung and Apple in key markets. Redmi's success has also driven Xiaomi Corporation's financial growth, with revenue increasing from $12 billion in 2015 to $76.2 billion in 2023. The brand's innovative features, such as the Mi Mix's bezel-less design and fast charging technologies, have set new standards in the industry. Additionally, Redmi's aggressive pricing strategies and global market penetration have made it a leading smartphone vendor in emerging markets, particularly in India, Europe, and Southeast Asia. ## Notable For - **Disruptive Pricing**: Pioneered the "high-spec, low-price" model, reshaping the smartphone market. - **Ecosystem Integration**: Develops a wide range of interconnected devices (smartphones, wearables, home appliances) under a unified brand. - **MIUI Customization**: Offers extensive software customization options, enhancing user experience. - **Global Expansion**: Successfully entered markets in India, Europe, and Southeast Asia, adapting products to local needs. - **Innovation**: Introduced groundbreaking features like the Mi Mix's bezel-less design and fast charging technologies. - **Market Leadership**: Became the top smartphone brand in India by 2020, solidifying its position in emerging markets. - **Financial Growth**: Contributed to Xiaomi Corporation's revenue growth from $12 billion in 2015 to $76.2 billion in 2023. - **Diverse Product Line**: Offers a range of smartphones from budget to premium, catering to different market segments. ## Body ### History and Founding Redmi was founded as part of Xiaomi Corporation in 2010 by Lei Jun, a serial entrepreneur, with the goal of creating high-quality, affordable electronics. The company launched its first smartphone, the Mi 1, in 2011, gaining immediate popularity in China for its performance and price. Redmi was established as a sub-brand of Xiaomi Corporation to focus specifically on budget-friendly smartphones, making advanced features accessible to a broader audience. ### Product Ecosystem Redmi's product portfolio spans smartphones, tablets, laptops, smart TVs, and IoT devices. The Redmi series targets budget-conscious consumers, while the Mi series focuses on premium features. The POCO sub-brand caters to gamers and tech enthusiasts with powerful mid-range devices. Redmi's most notable models include the Redmi Note series, Redmi K series, and POCO F1, which have gained significant popularity for their affordability and high specifications. ### Software and Services MIUI, Xiaomi's proprietary operating system, enhances Android with unique features like theme customization and performance optimizations. The company also operates the Mi Store, offering apps, games, and cloud services tailored to its ecosystem. MIUI was first introduced in 2010 and has since become a defining feature of Xiaomi's smartphones, including the Redmi series. ### Global Strategy Redmi expanded aggressively into international markets, leveraging online sales and social media marketing. Partnerships with local retailers and telecom providers helped establish its presence in regions like India, where it became the top smartphone brand by 2020. Redmi's global strategy has been instrumental in its success, allowing it to adapt its products to local needs and preferences. ### Financial Performance Xiaomi Corporation's revenue grew from $12 billion in 2015 to $76.2 billion in 2023, driven by smartphone sales and ecosystem product growth. The company listed on the Hong Kong Stock Exchange in 2018, raising $4.7 billion in its IPO. Redmi's success has been a significant contributor to Xiaomi Corporation's financial growth, making it one of the leading smartphone vendors globally. ### Challenges and Controversies Redmi faced criticism for aggressive pricing strategies impacting profitability and concerns over data privacy practices. Regulatory hurdles in markets like India and the U.S. also posed challenges to its global expansion. Despite these challenges, Redmi has maintained its position as a leading smartphone brand by continuously innovating and adapting to market demands. ### Future Initiatives Redmi is investing in electric vehicles through its Xiaomi Auto subsidiary, aiming to launch its first EV by 2024. The company continues to innovate in AI, 5G, and smart home technologies, solidifying its position as a leader in the digital lifestyle sector. Redmi's future initiatives are focused on expanding its ecosystem and introducing new features that cater to the evolving needs of consumers. ### Related Entities Redmi is closely associated with Xiaomi Corporation, which owns it and other subsidiaries like POCO and Xiaomi Auto. The Redmi brand is also related to various smartphone models, including the Redmi Note series, Redmi K series, and POCO F1. These models have been instrumental in Redmi's success and have contributed to its reputation for delivering high-value devices at competitive price points. ## References 1. Quora 2. [Source](https://www.zhihu.com/question/315599702/answer/625895883) 3. [Source](https://www.zhihu.com/search?q=%E7%BA%A2%E7%B1%B3+Note+7+Pro&type=content#红米_Note_7_Pro) 4. [Source](https://mp.weixin.qq.com/s?__biz=MzI5NTEyMzAzNg==&mid=503071555&idx=1&sn=f11bbd495b882ed68770e39c2573eb10&chksm=7450827043270b66ac325157e8e3ee9694dbeabcdae9104acb481a210bc8b1a76daf8cb79f19#rd)