# Redefining the market: A treatise on exchange and shared understanding

> Research article (Marketing Theory, 2018) · cited 25× · AI/ML

**Wikidata**: [openalex:W2804649681](https://www.wikidata.org/wiki/openalex:W2804649681)  
**Source**: https://4ort.xyz/entity/redefining-the-market-a-treatise-on-exchange-and-shared-understanding