# Redefining the bottom of the pyramid from a marketing perspective

> Research article (Marketing Theory, 2017) · cited 69× · AI/ML

**Wikidata**: [openalex:W2605977630](https://www.wikidata.org/wiki/openalex:W2605977630)  
**Source**: https://4ort.xyz/entity/redefining-the-bottom-of-the-pyramid-from-a-marketing-perspective