# Redefining Rational and Emotional Advertising Appeals as Available Processing Resources: Toward an Information Processing Perspective

> Research article (Journal of Promotion Management, 2019) · cited 37× · AI/ML

**Wikidata**: [openalex:W2994877467](https://www.wikidata.org/wiki/openalex:W2994877467)  
**Source**: https://4ort.xyz/entity/redefining-rational-and-emotional-advertising-appeals-as-available-processing-resources-toward-an-information-processing