# Red Bull GmbH

> Austrian drinks company

**Wikidata**: [Q698639](https://www.wikidata.org/wiki/Q698639)  
**Wikipedia**: [English](https://en.wikipedia.org/wiki/Red_Bull_GmbH)  
**Source**: https://4ort.xyz/entity/red-bull-gmbh

## Summary
Red Bull GmbH is an Austrian energy drink company founded in 1984, best known for creating the Red Bull brand and expanding into global sports, entertainment, and media ventures. It is one of the world’s most recognizable beverage companies, with a strong presence in extreme sports and youth culture. The company operates as a privately held entity and has become synonymous with high-performance lifestyle branding.

## Key Facts
- Founded on **April 1, 1987**, by **Dietrich Mateschitz** in collaboration with **Chaleo Yoovidhya**.
- Headquarters located in **Fuschl am See, Austria**.
- Operates in the **beverage industry**, primarily through its flagship product, **Red Bull energy drink**.
- Owns or operates numerous sports teams including **Red Bull Racing (Formula One)**, **RB Leipzig (football)**, and **EHC Red Bull München (ice hockey)**.
- Has subsidiaries such as **Scuderia AlphaTauri**, **Red Bull Racing**, **Red Bull Records**, and **Red Bull Powertrains**.
- Notable for its **extreme sports marketing strategy**, sponsoring athletes across disciplines like skiing, motocross, rally racing, and snowboarding.
- Operates **Red Bull Media House**, which includes **The Red Bulletin** magazine and various digital platforms.
- Employs between **11,886 and 17,848** people globally.
- Generates revenue of approximately **€6.282 billion to €50.44 billion** annually.
- Net profit reported at **€650 million**.
- Website: [www.redbull.com](http://www.redbull.com)
- Also known as **Red Bull**.

## FAQs
### What is Red Bull GmbH?
Red Bull GmbH is an Austrian company that produces and markets energy drinks and related products. It was founded in 1984 and is known for its global marketing through extreme sports and entertainment ventures.

### Who founded Red Bull GmbH?
It was co-founded by **Dietrich Mateschitz**, an Austrian businessman, and **Chaleo Yoovidhya**, a Thai billionaire businessman.

### What sports teams does Red Bull GmbH own or operate?
Red Bull GmbH owns or operates a wide range of sports teams, including:
- **Red Bull Racing (Formula One)**
- **RB Leipzig (German football)**
- **FC Red Bull Salzburg (Austrian football)**
- **EHC Red Bull München (German ice hockey)**
- **Red Bull New York (Major League Soccer)**
- **Red Bull Ghana (former football club)**
- **Red Bull Bragantino (Brazilian football)**
- **Red Bull-Bora-Hansgrohe (cycling team)**
- **Red Bull-Bora-Hansgrohe Rookies (cycling team)**

### What industries is Red Bull GmbH involved in?
Red Bull GmbH is primarily involved in the **beverage industry**, but it also has significant operations in **sports, entertainment, and media** through its various subsidiaries and ventures.

### What are some notable subsidiaries of Red Bull GmbH?
Notable subsidiaries include:
- **Red Bull Racing Team (NASCAR)**
- **Scuderia AlphaTauri (Formula One)**
- **Red Bull Records (music label)**
- **Red Bull Powertrains (Formula One engine manufacturer)**

### What is the significance of Red Bull GmbH in sports marketing?
Red Bull GmbH is known for its aggressive and innovative marketing through **extreme sports sponsorships**, including athletes like **Max Verstappen**, **Sébastien Ogier**, and **Mikaela Shiffrin**, and events like **Red Bull Rampage** and **Red Bull Ring**.

### What is the company's revenue and profit?
Red Bull GmbH reported **revenue** between **€6.282 billion and €50.44 billion** and a **net profit** of **€650 million**.

### How many employees does Red Bull GmbH have?
The company employs between **11,886 and 17,848** people globally.

### What is the company's website?
The official website is [www.redbull.com](http://www.redbull.com).

## Why It Matters
Red Bull GmbH matters because it revolutionized the energy drink market and redefined sports marketing by associating its brand with high-energy, extreme sports and lifestyle content. It has become a global cultural phenomenon, influencing youth culture, sports, and entertainment. Its vertically integrated approach—owning teams, events, and media—has made it a dominant force in global branding and sports sponsorship.

## Notable For
- Pioneering the **global energy drink market** with its flagship product, Red Bull.
- **Extreme sports marketing** and athlete sponsorship across skiing, snowboarding, motocross, rally racing, and more.
- Owning and operating **Formula One teams** like **Red Bull Racing** and **Scuderia AlphaTauri**.
- Expanding into **music and media** through **Red Bull Records** and **Red Bull Media House**.
- Operating **sports teams** in football, ice hockey, and cycling across multiple countries.
- Hosting high-profile events like **Red Bull Rampage** and **Red Bull Air Race**.
- Launching **The Red Bulletin**, a lifestyle magazine.
- Being one of the **most recognizable global brands** in the beverage industry.

## Body

### History
Red Bull GmbH was founded on **April 1, 1987**, by **Dietrich Mateschitz**, an Austrian entrepreneur, in partnership with **Chaleo Yoovidhya**, a Thai businessman. The company was inspired by a local energy drink in Thailand, which Mateschitz adapted for the global market. The brand quickly became synonymous with energy, youth, and extreme sports.

### Business and Industry
Red Bull GmbH operates in the **beverage industry**, with its core product being the **Red Bull energy drink**, first introduced in 1987. The company has since diversified into **sports, entertainment, and media**, becoming a global lifestyle brand. It is a **privately held company** with a strong focus on **sponsorship and marketing**.

### Key People
- **Dietrich Mateschitz** (1944–2022) was the co-founder and face of Red Bull GmbH until his death.
- **Chaleo Yoovidhya** (1923–2012) was the Thai co-founder who helped bring the original energy drink formula to Mateschitz.

### Headquarters and Operations
The company is headquartered in **Fuschl am See, Austria**, and operates globally with a workforce ranging from **11,886 to 17,848** employees. Its global operations span across **sports teams, media ventures, and product development**.

### Revenue and Financials
Red Bull GmbH has reported **revenue** ranging from **€6.282 billion to €50.44 billion**, with a **net profit of €650 million**. The company’s financial success is largely attributed to its global marketing and brand expansion.

### Sports Sponsorship and Teams
Red Bull GmbH is known for its extensive involvement in **sports sponsorship**, owning or operating teams in:
- **Formula One**: Red Bull Racing, Scuderia AlphaTauri
- **Football**: RB Leipzig (Germany), FC Red Bull Salzburg (Austria), Red Bull Bragantino (Brazil)
- **Ice Hockey**: EHC Red Bull München (Germany)
- **Soccer**: Red Bull New York (USA)
- **Cycling**: Red Bull-Bora-Hansgrohe, Red Bull-Bora-Hansgrohe Rookies
- **Moto Racing**: MotoGP teams and riders like **Miguel Oliveira**, **Bradley Smith**, and **Marc Márquez**
- **Snowboarding and Skiing**: Athletes like **Anna Gasser**, **Mathilde Gremaud**, and **Aksel Lund Svindal**
- **Rally Racing**: Drivers like **Sébastien Ogier**, **Andreas Mikkelsen**, and **Nasser Al-Attiyah**
- **Extreme Sports**: Events like **Red Bull Rampage**, **Red Bull Air Race**, and **Red Bull Ring**

### Media and Entertainment
Red Bull GmbH operates **Red Bull Media House**, which includes:
- **The Red Bulletin**, a lifestyle magazine launched in 2007
- **Red Bull Records**, a music label launched in 2007
- Sponsorship of athletes in **surfing**, **snowboarding**, **climbing**, **skateboarding**, and **BMX**

### Notable Athletes Sponsored
Red Bull sponsors athletes across a wide range of sports, including:
- **Max Verstappen** (Formula One)
- **Mikaela Shiffrin** (Alpine Skiing)
- **Sebastien Loeb** (Rally)
- **Dani Pedrosa** (MotoGP)
- **Travis Rice** (Snowboarding)
- **Kai Lenny** (Surfing)
- **Alexander Megos** (Climbing)
- **Nick Goepper** (Freestyle Skiing)
- **Toby Price** (Rally Raid)
- **Eileen Gu** (Freestyle Skiing)
- **Janja Garnbret** (Sport Climbing)
- **Jessica Fox** (Canoe Slalom)
- **Maddie Hinch** (Field Hockey)
- **Mark Webber** (Formula One)
- **Scott Speed** (NASCAR)
- **Marcus Kleveland** (Snowboarding)
- **Zoe Bäckstedt** (Cycling)
- **Molly Meech** (Sailing)
- **Kjetil Borch** (Rowing)
- **Sarah Zadrazil** (Football)
- **Domen Škofic** (Climbing)
- **Tess Lieder** (Handball)
- **Nicolai Budkov Kjær** (Tennis)
- **Tiril Sjåstad Christiansen** (Freestyle Skiing)
- **Kai Mahler** (Freestyle Skiing)
- **Elias Ambühl** (Freestyle Skiing)
- **Mihō Nonaka** (Climbing)
- **Kilian Fischhuber** (Climbing)
- **David Lama** (Climbing)
- **Angela Eiter** (Climbing)
- **Shauna Coxsey** (Climbing)
- **Jain Kim** (Climbing)
- **Sasha DiGiulian** (Climbing)
- **Natalia Grossman** (Climbing)
- **Toby Roberts** (Climbing)
- **Janja Garnbret** (Climbing)
- **Mihō Nonaka** (Climbing)
- **Kilian Fischhuber** (Climbing)
- **David Lama** (Climbing)
- **Angela Eiter** (Climbing)
- **Shauna Coxsey** (Climbing)
- **Jain Kim** (Climbing)
- **Sasha DiGiulian** (Climbing)
- **Natalia Grossman** (Climbing)
- **Toby Roberts** (Climbing)

### Subsidiaries and Affiliates
Red Bull GmbH owns or operates:
- **Red Bull Racing Team** (NASCAR)
- **Red Bull Racing** (Formula One)
- **Scuderia AlphaTauri** (Formula One)
- **Red Bull Records** (music label)
- **Red Bull Powertrains** (Formula One engine manufacturer)
- **Red Bull Media House** (media and entertainment)
- **Red Bull-Bora-Hansgrohe** (cycling team)
- **Red Bull-Bora-Hansgrohe Rookies** (cycling team)
- **RB Leipzig** (football)
- **FC Red Bull Salzburg** (football)
- **EHC Red Bull München** (ice hockey)
- **Red Bull New York** (soccer)
- **Red Bull Ghana** (former football club)
- **Red Bull Bragantino** (football)
- **Red Bull Bragantino II** (football)

### Events and Competitions
Red Bull GmbH organizes and sponsors numerous high-profile events, including:
- **Red Bull Rampage** (mountain biking)
- **Red Bull Air Race**
- **Red Bull Ring** (motor racing)
- **Red Bull Cliff Diving**
- **Red Bull BC One** (breakdancing)
- **Red Bull Crashed Ice** (ice cross downhill)
- **Red Bull Soapbox Race**
- **Red Bull Illume** (photography)
- **Red Bull Thre3style** (DJ competition)

### Cultural Impact
Red Bull GmbH has become a global cultural icon due to its aggressive marketing, youth-oriented branding, and association with extreme sports. It has influenced lifestyle, music, and sports culture, making it one of the most recognizable brands in the world.

### Sustainability and Innovation
Red Bull GmbH has also ventured into sustainability initiatives, including promoting clean energy, reducing carbon emissions, and supporting environmental causes through its sports and media platforms.

### Conclusion
Red Bull GmbH is not just a drinks company—it is a global lifestyle brand that has redefined marketing, sports sponsorship, and youth culture. Its influence spans from the beverage industry to Formula One, football, extreme sports, and entertainment, making it a unique and powerful entity in global commerce and culture.

## References

1. [Source](https://www.lobbyfacts.eu/datacard/red-bull-gmbh?rid=279967020225-05)
2. Open ISNI for Organizations
3. Virtual International Authority File
4. [Source](https://web.archive.org/web/20190903001031/https://www.redbull.com/us-en/energydrink/company-profile)
5. Freebase Data Dumps. 2013
6. [Source](http://energydrink-at.redbull.com/red-bull-unternehmen)
7. [Source](https://www.redbull.com/at-de/energydrink/red-bull-unternehmen)
8. [Source](http://km.aifb.kit.edu/services/crunchbase/)
9. Aligned ISNI and Ringgold identifiers for institutions
10. [Source](https://amadeus.bvdinfo.com/version-2019829/)
11. National Library of Israel Names and Subjects Authority File
12. YouTube API
13. [Red Bull Company Culture | Comparably](https://www.comparably.com/companies/red-bull)