# Reassessing the Effect of Colour on Attitude and Behavioural Intentions in Promotional Activities: The Moderating Role of Mood and Involvement

> Research article (Australasian Marketing Journal (AMJ), 2018) · cited 13× · AI/ML

**Wikidata**: [openalex:W2801127223](https://www.wikidata.org/wiki/openalex:W2801127223)  
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