# real-time bidding

> means by which advertising inventory is bought and sold on a per-impression basis, via programmatic instantaneous auction

**Wikidata**: [Q2134714](https://www.wikidata.org/wiki/Q2134714)  
**Wikipedia**: [English](https://en.wikipedia.org/wiki/Real-time_bidding)  
**Source**: https://4ort.xyz/entity/real-time-bidding


## References

1. Freebase Data Dumps. 2013
2. [OpenAlex](https://docs.openalex.org/download-snapshot/snapshot-data-format)