# Reading travel guidebooks: Readership typologies using eye-tracking technology

> Research article (Journal of Destination Marketing & Management, 2019) · cited 24× · AI/ML

**Wikidata**: [openalex:W2954982602](https://www.wikidata.org/wiki/openalex:W2954982602)  
**Source**: https://4ort.xyz/entity/reading-travel-guidebooks-readership-typologies-using-eye-tracking-technology