# Reading customers’ minds through textual big data: Challenges, practical guidelines, and proposals

> Research article (International Journal of Hospitality Management, 2023) · cited 14× · AI/ML

**Wikidata**: [openalex:W4361026949](https://www.wikidata.org/wiki/openalex:W4361026949)  
**Source**: https://4ort.xyz/entity/reading-customers-minds-through-textual-big-data-challenges-practical-guidelines-and-proposals