# Reacting to the COVID-19 pandemic through digital connectivity with customers: the Italian experience

> Research article (Italian Journal of Marketing, 2021) · cited 24× · AI/ML

**Wikidata**: [openalex:W3167973756](https://www.wikidata.org/wiki/openalex:W3167973756)  
**Source**: https://4ort.xyz/entity/reacting-to-the-covid-19-pandemic-through-digital-connectivity-with-customers-the-italian-experience