# Reaching middle class consumers in emerging markets: Unlocking market potential through urban-based analysis

> Research article (International Business Review, 2016) · cited 31× · AI/ML

**Wikidata**: [openalex:W2304350417](https://www.wikidata.org/wiki/openalex:W2304350417)  
**Source**: https://4ort.xyz/entity/reaching-middle-class-consumers-in-emerging-markets-unlocking-market-potential-through-urban-based-analysis