# “Reach the right people”: The politics of “interests” in Facebook’s classification system for ad targeting

> Research article (Big Data & Society, 2021) · cited 58× · AI/ML

**Wikidata**: [openalex:W3135394519](https://www.wikidata.org/wiki/openalex:W3135394519)  
**Source**: https://4ort.xyz/entity/reach-the-right-people-the-politics-of-interests-in-facebooks-classification-system-for-ad-targeting