# Re-Positioning Customer Loyalty in a Fast Moving Consumer Goods Market

> Research article (Australasian Marketing Journal (AMJ), 2019) · cited 28× · AI/ML

**Wikidata**: [openalex:W2980428978](https://www.wikidata.org/wiki/openalex:W2980428978)  
**Source**: https://4ort.xyz/entity/re-positioning-customer-loyalty-in-a-fast-moving-consumer-goods-market