# Re-imagining the country-of-origin effect: a promulgation approach

> Research article (Journal of Product & Brand Management, 2018) · cited 22× · AI/ML

**Wikidata**: [openalex:W2905108355](https://www.wikidata.org/wiki/openalex:W2905108355)  
**Source**: https://4ort.xyz/entity/re-imagining-the-country-of-origin-effect-a-promulgation-approach