# Re-designing adaptive selling strategies: the role of different types of shopping companions

> Research article (Review of Managerial Science, 2020) · cited 13× · AI/ML

**Wikidata**: [openalex:W3013315285](https://www.wikidata.org/wiki/openalex:W3013315285)  
**Source**: https://4ort.xyz/entity/re-designing-adaptive-selling-strategies-the-role-of-different-types-of-shopping-companions