# Rainbow of KIBOU project: Effectiveness of invitation materials for improving cancer screening rate using social marketing and behavioral economics approaches

> Research article (Social Science & Medicine, 2021) · cited 13× · AI/ML

**Wikidata**: [openalex:W3158815050](https://www.wikidata.org/wiki/openalex:W3158815050)  
**Source**: https://4ort.xyz/entity/rainbow-of-kibou-project-effectiveness-of-invitation-materials-for-improving-cancer-screening-rate-using-social-marketin