# Racked

> retail and shopping website

**Wikidata**: [Q110629807](https://www.wikidata.org/wiki/Q110629807)  
**Wikipedia**: [English](https://en.wikipedia.org/wiki/Racked)  
**Source**: https://4ort.xyz/entity/racked

## Summary
Racked is a retail and shopping website focused on commerce and consumer trends. It is owned and operated by the digital media company Vox Media. The platform maintains a presence across various social media channels, including YouTube, Twitter, and Facebook, under the brand identity "Racked National."

## Key Facts
- **Entity Type:** Website.
- **Owner:** Vox Media.
- **Official Domain:** https://www.racked.com/.
- **Primary Language:** English.
- **Also Known As:** Racked National; racked.com.
- **YouTube Presence:** Launched on April 17, 2013; Channel ID `UC9HaoyVhTWca7s5QdjY91_A`.
- **Video Performance:** As of January 2023, the channel accumulated over 11.6 million video views across 217 uploaded videos.
- **Social Reach:** The brand's YouTube channel reported approximately 64,500 subscribers as of April 2025.
- **Social Handles:** Twitter handle `@Racked`; Facebook handle `rackednational`.

## FAQs
### Q: Who publishes Racked?
A: Racked is owned and published by Vox Media, a major digital media company.

### Q: What topics does Racked cover?
A: Racked is specifically described as a "retail and shopping website," focusing on commerce, consumer goods, and industry trends.

### Q: When did Racked establish its YouTube channel?
A: Racked established its YouTube presence on April 17, 2013. As of early 2023, the channel had published 217 videos.

## Why It Matters
Racked serves as a specialized vertical within the Vox Media portfolio, addressing the specific consumer interest in retail and shopping. By focusing on this niche, it provides dedicated coverage of market trends, store openings, and product releases that broader general news outlets may overlook.

The site's significance is underscored by its multi-platform strategy, maintaining active engagement on YouTube, Twitter, and Quora to reach audiences where they discuss commerce. With over 11 million video views on YouTube, Racked has demonstrated an ability to scale its written reporting into visual media, adapting to changing content consumption habits while retaining its core focus on the retail industry.

## Notable For
- **Specific Niche:** Unlike general lifestyle magazines, Racked is dedicated explicitly to the retail and shopping sector.
- **Multimedia Engagement:** Successfully transitioned to video content, accumulating millions of views since 2013.
- **Brand Consistency:** Maintains unified branding as "Racked National" across disparate platforms like Facebook and Quora.
- **Corporate Backing:** Leverages the infrastructure and reach of Vox Media.

## Body
### Ownership and Classification
Racked is formally classified as a website and operates under the ownership of Vox Media. It serves as an English-language resource for retail news and shopping content. The entity is indexed in Wikidata and maintains a Wikipedia entry in the English language.

### Digital Presence and Metrics
The brand operates a primary website at `racked.com`. Its digital footprint extends to major social platforms:
*   **YouTube:** The channel `UC9HaoyVhTWca7s5QdjY91_A` started on April 17, 2013. Historical data shows a subscriber count fluctuating between 64,500 and 65,700 between 2022 and 2025.
*   **Twitter:** Operating under the handle `Racked` (ID: `1024030871077249024`) since July 30, 2018.
*   **Facebook:** Operates under the handle `rackednational`.
*   **Quora:** A dedicated topic area exists for "Racked."

### Content Statistics
As of January 23, 2022, the Racked YouTube channel hosted 217 videos with a total view count of 11,677,006. The channel's subscriber count has remained stable, recorded at 64,800 in March 2024 and 64,500 in April 2025.

## References

1. YouTube API