# Quantitative and qualitative insights into consumers’ sustainable purchasing behaviour: a segmentation approach based on motives and heuristic cues

> Research article (Journal of Marketing Management, 2017) · cited 45× · AI/ML

**Wikidata**: [openalex:W2754653984](https://www.wikidata.org/wiki/openalex:W2754653984)  
**Source**: https://4ort.xyz/entity/quantitative-and-qualitative-insights-into-consumers-sustainable-purchasing-behaviour-a-segmentation-approach-based-on-m