# Quantitative and qualitative comparative analysis in business

> Research article (Journal of Business Research, 2018) · cited 21× · AI/ML

**Wikidata**: [openalex:W2792961479](https://www.wikidata.org/wiki/openalex:W2792961479)  
**Source**: https://4ort.xyz/entity/quantitative-and-qualitative-comparative-analysis-in-business