# Quality effects in different advertising models - An impulse control approach

> Research article (European Journal of Operational Research, 2016) · cited 40× · AI/ML

**Wikidata**: [openalex:W2430314494](https://www.wikidata.org/wiki/openalex:W2430314494)  
**Source**: https://4ort.xyz/entity/quality-effects-in-different-advertising-models-an-impulse-control-approach