# Put your money where your mouth is: Using deep learning to identify consumer tribes from word usage

> Research article (International Journal of Information Management, 2019) · cited 39× · AI/ML

**Wikidata**: [openalex:W2930928504](https://www.wikidata.org/wiki/openalex:W2930928504)  
**Source**: https://4ort.xyz/entity/put-your-money-where-your-mouth-is-using-deep-learning-to-identify-consumer-tribes-from-word-usage