# Pursuing Attainment versus Maintenance Goals: The Interplay of Self-Construal and Goal Type on Consumer Motivation

> Research article (Journal of Consumer Research, 2015) · cited 71× · AI/ML

**Wikidata**: [openalex:W2294245073](https://www.wikidata.org/wiki/openalex:W2294245073)  
**Source**: https://4ort.xyz/entity/pursuing-attainment-versus-maintenance-goals-the-interplay-of-self-construal-and-goal-type-on-consumer-motivation