# Purchaser perceptions of early phase supplier relationships: The role of similarity and likeability

> Research article (Journal of Business Research, 2021) · cited 32× · AI/ML

**Wikidata**: [openalex:W3130114594](https://www.wikidata.org/wiki/openalex:W3130114594)  
**Source**: https://4ort.xyz/entity/purchaser-perceptions-of-early-phase-supplier-relationships-the-role-of-similarity-and-likeability