# Purchase decision: does too much choice leave us unhappy?

> Research article (European Journal of Marketing, 2017) · cited 29× · AI/ML

**Wikidata**: [openalex:W2619516928](https://www.wikidata.org/wiki/openalex:W2619516928)  
**Source**: https://4ort.xyz/entity/purchase-decision-does-too-much-choice-leave-us-unhappy