# Puma

> German multinational corporation

**Wikidata**: [Q157064](https://www.wikidata.org/wiki/Q157064)  
**Wikipedia**: [English](https://en.wikipedia.org/wiki/Puma_(brand))  
**Source**: https://4ort.xyz/entity/puma

## Summary
Puma is a German multinational corporation founded in 1948 by Rudolf Dassler, specializing in sportswear, footwear, and accessories. Headquartered in Herzogenaurach, Bavaria, it is a global leader in athletic and lifestyle products, known for its iconic branding and high-performance gear.

## Key Facts
- **Founding**: Established on October 1, 1948, by Rudolf Dassler.
- **Headquarters**: Located in Herzogenaurach, Germany.
- **Industry**: Operates in the sportswear, footwear, and fashion accessory sectors.
- **Public Company**: Listed on stock exchanges, with securities traded publicly.
- **Ownership**: Majority-owned by Groupe Artémis (French holding company) and Norges Bank (central bank of Norway).
- **Revenue**: Generated €8.8 billion in revenue (most recent data).
- **Employees**: Employs over 18,000 people globally.
- **Subsidiaries**: Owns Cobra Golf and is part of stock indices like MDAX.
- **Key People**: Founded by Rudolf Dassler; current CEO is Bjørn Gulden (also CEO of Adidas).
- **Products**: Specializes in sportswear, footwear, fashion accessories, and sports equipment.
- **Global Presence**: Operates in multiple countries as a multinational corporation.
- **Sustainability**: Member of the Better Cotton Initiative since 2005.

## FAQs
**What is Puma?**
Puma is a German multinational corporation founded in 1948, specializing in sportswear, footwear, and accessories. It is headquartered in Herzogenaurach, Bavaria, and is known for its high-performance athletic products and iconic branding.

**Who founded Puma?**
Puma was co-founded by Rudolf Dassler, a German businessman, in 1948. He played a pivotal role in establishing the company as a leader in the sportswear industry.

**What products does Puma manufacture?**
Puma manufactures a wide range of products, including sportswear, footwear, fashion accessories, and sports equipment. Its offerings cater to athletes and lifestyle consumers alike.

**Where is Puma headquartered?**
Puma's headquarters is located in Herzogenaurach, a city in Bavaria, Germany. This location has historical significance as the birthplace of the company.

**Is Puma a public company?**
Yes, Puma is a public company, meaning its securities are traded on stock exchanges and available for purchase by the general public.

**Who owns Puma?**
Puma is majority-owned by Groupe Artémis, a French holding company, and Norges Bank, the central bank of Norway. These entities hold significant stakes in the company.

**What is Puma's revenue?**
Puma's most recent reported revenue is €8.8 billion, reflecting its strong global presence and market demand for its products.

**How many employees does Puma have?**
Puma employs over 18,000 people worldwide, supporting its operations across multiple countries and regions.

**What subsidiaries does Puma own?**
Puma owns Cobra Golf, a company specializing in golf equipment, and is part of stock indices like MDAX, which tracks mid-cap German companies.

**What is Puma's role in sustainability?**
Puma is a member of the Better Cotton Initiative, a non-profit organization promoting sustainable cotton production. This reflects its commitment to environmental and social responsibility.

**Who are the key people associated with Puma?**
Key figures include Rudolf Dassler, the founder, and Bjørn Gulden, the current CEO, who also serves as the CEO of Adidas. These individuals have shaped Puma's strategic direction and growth.

## Why It Matters
Puma is a pivotal player in the global sportswear and footwear industry, known for its innovation, performance-driven products, and iconic branding. As a multinational corporation, it influences athletic and lifestyle markets worldwide, contributing to the evolution of sports equipment and fashion. Its commitment to sustainability, through initiatives like the Better Cotton Initiative, underscores its role in promoting responsible business practices. Puma's historical roots and global reach make it a significant entity in both economic and cultural contexts.

## Notable For
- **Founding by Rudolf Dassler**: Established in 1948, shaping the modern sportswear industry.
- **Global Sportswear Leader**: Known for high-performance athletic footwear and apparel.
- **Iconic Branding**: Recognizable logo and marketing campaigns.
- **Public Company Status**: Securities traded on stock exchanges, ensuring broad investor access.
- **Sustainability Initiatives**: Member of the Better Cotton Initiative, promoting ethical production.
- **Ownership by Major Entities**: Majority-owned by Groupe Artémis and Norges Bank.
- **Subsidiary Cobra Golf**: Expanding its portfolio into specialized sports equipment.
- **Headquarters in Herzogenaurach**: Historical and operational hub in Bavaria, Germany.
- **Multinational Operations**: Presence in multiple countries, catering to diverse markets.
- **Innovation in Sportswear**: Pioneering designs and technologies in athletic gear.

## Body

### History and Founding
Puma was founded on October 1, 1948, by Rudolf Dassler, a German businessman. The company emerged from a family business that also gave rise to Adidas, founded by Rudolf's brother, Adolf Dassler. This historical rivalry has shaped the competitive landscape of the sportswear industry. Rudolf Dassler's entrepreneurial vision established Puma as a leader in athletic footwear and apparel, with a focus on innovation and performance.

### Corporate Structure and Ownership
Puma operates as a public company, with its securities traded on stock exchanges. This structure allows for broad investor participation and capital formation. The company is majority-owned by Groupe Artémis, a French holding company, and Norges Bank, the central bank of Norway. These ownership stakes underscore Puma's strategic importance in the global market.

### Headquarters and Global Presence
Puma's headquarters is located in Herzogenaurach, Bavaria, Germany. This city is historically significant as the birthplace of the company and remains a key operational hub. As a multinational corporation, Puma operates in multiple countries, catering to diverse markets and consumer needs. Its global presence is supported by a workforce of over 18,000 employees.

### Product Portfolio
Puma specializes in a wide range of products, including sportswear, footwear, fashion accessories, and sports equipment. Its offerings are designed for both athletic performance and lifestyle use, appealing to a broad consumer base. The company's commitment to innovation is evident in its pioneering designs and technologies, which have set industry standards.

### Financial Performance
Puma's financial performance reflects its strong market position. The company reported revenue of €8.8 billion, highlighting its global demand and market penetration. Its financial success is supported by strategic investments, operational efficiency, and a diverse product portfolio.

### Subsidiaries and Affiliations
Puma owns Cobra Golf, a company specializing in golf equipment. This acquisition expands Puma's portfolio into specialized sports markets. Additionally, Puma is part of stock indices like MDAX, which tracks mid-cap German companies, further enhancing its visibility and investor appeal.

### Sustainability and Ethical Practices
Puma is committed to sustainability and ethical business practices. It is a member of the Better Cotton Initiative, a non-profit organization promoting sustainable cotton production. This initiative reflects Puma's dedication to environmental responsibility and social impact, aligning with global sustainability goals.

### Key People and Leadership
Key figures associated with Puma include Rudolf Dassler, the founder, and Bjørn Gulden, the current CEO. Bjørn Gulden also serves as the CEO of Adidas, highlighting his influential role in the sportswear industry. These leaders have shaped Puma's strategic direction, innovation, and global expansion.

### Industry and Market Influence
Puma's influence extends beyond its product offerings. As a global leader in sportswear and footwear, it sets trends in athletic and lifestyle markets. Its iconic branding and marketing campaigns have cemented its position as a cultural and economic force. Puma's historical roots and global reach make it a significant entity in both economic and cultural contexts.

### Future Outlook
Puma's future outlook is shaped by its commitment to innovation, sustainability, and global expansion. The company continues to invest in research and development, ensuring its products remain at the forefront of athletic performance and lifestyle trends. Its strategic partnerships and ownership structure further support its long-term growth and market leadership.

## References

1. [annual report](https://about.puma.com/sites/default/files/financial-report/2024/puma-annual-report-2024-en-final.pdf)
2. [PUMA SE: Shareholders, Shareholding Structure - MarketScreener](https://www.marketscreener.com/quote/stock/PUMA-SE-436505/company-shareholders/)
3. [Source](https://about.puma.com/en/this-is-puma/our-management)
4. Virtual International Authority File
5. [DAX mit zehn neuen Mitgliedern. 2021](https://deutsche-boerse.com/dbg-de/media/pressemitteilungen/DAX-mit-zehn-neuen-Mitgliedern--2766884)
6. [Scout24, Delivery Hero und Puma in MDAX-Index aufgenommen. 2018](https://deutsche-boerse.com/dbg-de/media/pressemitteilungen/Scout24-Delivery-Hero-und-Puma-in-MDAX-Index-aufgenommen-141364)
7. [Wechsel im DAX: Porsche ersetzt Puma. 2022](https://www.deutsche-boerse.com/dbg-de/media/pressemitteilungen/Wechsel-im-DAX-Porsche-ersetzt-Puma-3357370)
8. [Source](https://www.textilbuendnis.com/puma-se)
9. [Source](https://about.puma.com/de-de/this-is-puma/history)
10. Freebase Data Dumps. 2013
11. Czech National Authority Database
12. [Source](https://amadeus.bvdinfo.com/version-2019829/)
13. [Source](https://hedendaagsesieraden.nl/2023/08/04/slick-rick/)
14. [Source](http://km.aifb.kit.edu/services/crunchbase/)
15. [2020](https://www.gleif.org/content/4-lei-data/8-lei-mapping/1-download-bic-to-lei-relationship-files/bic_lei_gleif_v1_monthly_full_20200327.csv)
16. Quora
17. [Source](https://apps.db.ripe.net/search/lookup.html?source=ripe&key=2003:65:e02c::/48&type=inet6num)
18. [Source](https://apps.db.ripe.net/search/lookup.html?source=ripe&key=2003:e4:3010::/48&type=inet6num)
19. [San Francisco Museum of Modern Art online collection](https://www.sfmoma.org/artist/PUMA)
20. Name Suggestion Index
21. YouTube API
22. CollectieGelderland
23. Wikirate