# Psychological mechanisms of brand love and information technology identity in virtual retail environments

> Research article (Journal of Retailing and Consumer Services, 2018) · cited 120× · AI/ML

**Wikidata**: [openalex:W2904641820](https://www.wikidata.org/wiki/openalex:W2904641820)  
**Source**: https://4ort.xyz/entity/psychological-mechanisms-of-brand-love-and-information-technology-identity-in-virtual-retail-environments