# Psychographic segmentation of multichannel customers: investigating the influence of individual differences on channel choice and switching behavior

> Research article (Journal of Retailing and Consumer Services, 2024) · cited 18× · AI/ML

**Wikidata**: [openalex:W4393177396](https://www.wikidata.org/wiki/openalex:W4393177396)  
**Source**: https://4ort.xyz/entity/psychographic-segmentation-of-multichannel-customers-investigating-the-influence-of-individual-differences-on-channel-ch