# Proud volunteers: the role of self- and vicarious-pride in promoting volunteering

> Research article (Marketing Letters, 2018) · cited 61× · AI/ML

**Wikidata**: [openalex:W2900936745](https://www.wikidata.org/wiki/openalex:W2900936745)  
**Source**: https://4ort.xyz/entity/proud-volunteers-the-role-of-self-and-vicarious-pride-in-promoting-volunteering