# Proud powerful, grateful powerless: the interactive effect of power and emotion on gift giving

> Research article (European Journal of Marketing, 2020) · cited 17× · AI/ML

**Wikidata**: [openalex:W3033330780](https://www.wikidata.org/wiki/openalex:W3033330780)  
**Source**: https://4ort.xyz/entity/proud-powerful-grateful-powerless-the-interactive-effect-of-power-and-emotion-on-gift-giving