# Protect for affinity? The role of destination brand engagement in forming environmentally responsible tourist behaviours

> Research article (Journal of Sustainable Tourism, 2020) · cited 58× · AI/ML

**Wikidata**: [openalex:W3100264968](https://www.wikidata.org/wiki/openalex:W3100264968)  
**Source**: https://4ort.xyz/entity/protect-for-affinity-the-role-of-destination-brand-engagement-in-forming-environmentally-responsible-tourist-behaviours