# Prosocial Behavior Reframed: How Consumer Mindsets Shape Dependency-Oriented versus Autonomy-Oriented Helping

> Research article (Journal of the Association for Consumer Research, 2019) · cited 21× · AI/ML

**Wikidata**: [openalex:W2976783835](https://www.wikidata.org/wiki/openalex:W2976783835)  
**Source**: https://4ort.xyz/entity/prosocial-behavior-reframed-how-consumer-mindsets-shape-dependency-oriented-versus-autonomy-oriented-helping