# Promoting a revamped CRM through Internet of Things and Big Data: an AHP-based evaluation

> Research article (International journal of organizational analysis, 2019) · cited 52× · AI/ML

**Wikidata**: [openalex:W2991491450](https://www.wikidata.org/wiki/openalex:W2991491450)  
**Source**: https://4ort.xyz/entity/promoting-a-revamped-crm-through-internet-of-things-and-big-data-an-ahp-based-evaluation