# Program–Ad Matching and Television Ad Effectiveness:A Reinquiry Using Facial Tracking Software

> Research article (Journal of Advertising, 2015) · cited 20× · AI/ML

**Wikidata**: [openalex:W2279071649](https://www.wikidata.org/wiki/openalex:W2279071649)  
**Source**: https://4ort.xyz/entity/programad-matching-and-television-ad-effectiveness-a-reinquiry-using-facial-tracking-software